Last seasons 20-13 showing in Waco was a preseason victory for the Utah Utes against an out of conference foe.
Who would have known at the time that it was a preview of a future conference opponent?
When the Pac-12 sank and Utah boarded the vessel known as the Big 12, Utah and Baylor became rivals by default...
Few sports tie together the product itself and the sponsorship better than NASCAR.
The marriage between a driver/team and a sponsor is some of the most blatant and effective product exposure one could ask for.
In NASCAR, sponsors aren't just a byproduct of the action, they are a part of the action...