Mammoth Make Big Impact After Reveal

The Utah Hockey Club transforming into the Utah Mammoth was a big reveal for a fanbase who had waited more than a year for a true identity.

The nature of such a reveal obviously and clearly impacts the followers of the team itself but has a much larger footprint on the sporting world as whole.

The cool thing about logo/jersey changes is that they attract the wandering eye of other teams fans, fans of other sports and the general public altogether.

You don’t have to know how many points Logan Cooley had on the season or how many saves Karel Vejmelka averaged a game to appreciate or have an opinion on a new logo/name.

With new branding come new eyes to the newest team in the NHL, and the initial impressions from the name drop seem to be overwhelming according to the Smith Entertainment Group.

Reaching 5.5 billion shares, earned media and impressions is no small feat, meaning Utah was very much trending for a while as this all came within the first 24 hours.

With time, the impressions now sit closer to 8 billion.

The hashtag, #TusksUp, complete with the new logo attached found it’s way onto 25,000 posts and counting.

The reveal video, seen below, featuring the Fairview Museum Mammoth, being played 8.5 million times is more than stout.

8 million of those views came within the first day of it releasing.

I know I accounted for about ten of those myself.

A good logo is always worth a good follow, especially if your a casual fan keeping your options open for a potential favorite.

Utah certainty garnered the attention of some, as their social channels reportedly added about 40,000 new followers, a crazy high amount for a team that’s existed for more than a year already.

But it didn’t start and end with social media talk, the fans hit the pavement and did the dirty work by getting boots on the ground.

The Delta Center team store reported 1.5 times larger sales than when the team was introduced to the public last April.

Clearly it doesn’t hurt to finally have a look and brand, considering fans back then were snatching up generic NHL branded gear with a simple “Utah” design next to it in droves.

So it isn’t hard to imagine the new excitement for true team gear.

For a Wednesday altogether the team store sold about 30 times more than it’s regular output.

The impact was palpable, and with online sales becoming available tomorrow, the 14^th of May expect Utah to continue to show signs of major support with the rebrand.

People can have their own opinions, and the newest look in pro sports certainly isn’t for everyone, but the early numbers point towards the ‘Mammoth” being a big deal both in the state and outside of it.